Seeing is BELIEVING Nash Immersive, Inc.
Product/Process Visualization for Marketing, Training, and Speaker Support
In 1988, out of the primordial soup of Computer Animation, Kirk O. Nash created one of the first digital studios in the Midwest, Creative Digital Images, Inc (CDI).
In 2013, CDI became Nash Immersive, Inc.
Nash Immersive focuses on Product/Process Visualization for marketing, training, and speaker support. We don’t shoot video, make web pages, or animate robots fighting to the death; we focus on creating visualizations that communicate the uniqueness and often difficult-to-explain features of products and processes.
We are story tellers, visual story tellers. Since 1988 we have created thousands of animations depicting everything from toxic waste spills to how gummy bears are made, from the world’s largest mining truck to microscopic anti reflective coatings used on silicon wafers.
We deploy our visualizations in a variety of ways depending on our client’s needs. From basic videos for display on 2D monitors, to a variety of immersive experiences such as our “Glasses Free 3D” monitors, Augmented and Virtual Reality experiences, and our interactive “Holographic” displays to name a few.
Why Use Visualization
“A picture is worth a thousand words… a 34 second animation is a thousand pictures, you do the math.”
Kirk O. Nash – Founder and Digital Visualization Director Nash Immersive, Inc.
Product Visualization to show:
- Product that does not exist yet
- How parts come together
- Focus, by hiding unessential parts
- Inner workings by cut away method
- Fly through of interior
Use Product/Process Visualization when filming is not possible or does not clearly show uniqueness or similarity to another product/process.
Process Visualization for a process that:
- Is obscured
- Is too hazardous to film
- Happens too fast or slowly
- Is too large to see all at once
- Is too small to see
Whether for marketing, training, speaker support, patent (filing/litigation), or simply attention getting and holding,
Nash Immersive creates visual support for complex concepts that any layperson or expert can understand.
Why Use Nash Immersive
When someone needs open heart or brain surgery, they don’t go to a General Practitioner, they go to a Specialist.
We are not “General Practitioners”.
We are specialists in product and process visualization.
We don’t make games, author web pages, shoot video, animate attacking zombies and then dabble in complex product and process visualization.
Today, people are constantly exposed to high quality graphics in video games, TV, movies and mobile devices. Poor quality animation can distract and negatively affect a viewer’s perception of a product.
We combine the attention to detail of an engineer with the artistic eye of a Hollywood director.
The result captures and holds a viewer’s attention without distraction and allows them to fully understand complex technical concepts.
We did not hang our shingle yesterday.
We began creating product and process visualization in 1988.
We have created thousands of animations giving us the experience not only to know how to best use visualization technology to convey complicated concepts, but also how to handle issues that may arise to stay on target and schedule.
Since 1988 we have never missed a final deadline.
Immersive (ih-mur-siv) adj. 1. Noting or pertaining to digital technology or images that deeply involve one's senses. Immersive
Imaginative – Informative – Interactive – Innovative – Immersive
Using state of the art technology infused with good old fashioned storytelling, we help our clients visually communicate and compete in a high-tech and highly competitive environment.
Approximately 65% of the population are visual learners.
The brain processes visual information 60,000 faster than text.
90% of information that comes to the brain is visual.
40% of all nerve fibers connected to the brain are linked to the retina.
An animation is 30 images/sec flashing information at your audience.
Augmented Reality (AR), is the merging of reality with computer generated enhancements in real time. AR adds layers over the world around us.
Virtual Reality (VR) completely replaces the world around you with a computer simulation. VR is a completely immersive experience.
From simple AR business cARds, to creating all of the content and programming for the Angry Birds Space Encounter – “Danger One” mirror maze at the Kennedy Space Center FL (1st interactive Angry Birds attraction in the US).
From virtual training how to clean up a toxic waste spill to training medical personnel on equipment before using on patients.
We are experienced in these newly emerging technologies.
Glasses Free 3D
What if you could offer a 3D viewing experience where images pop-out and recede into the monitor as much as 3 feet? (Without the hassle of glasses to handout or collect.)
Nash Immersive’s “Glasses Free 3D” (GF3D) allows for audiences at any event simply walking by one of our monitors to see content jumping off the screen without the need to put on 3D glasses.
Nash Immersive not only creates the custom content for, but also rents and sells complete Glasses Free 3D turn key systems.
Whether it’s a one-off one-time project, or installation and maintenance of a complete Glasses Free 3D digital signage network, Nash Immersive is a one-stop-shop for Glasses Free 3D.
We are first and foremost Storytellers, but have learned to use the latest technology to compliment our storytelling.
Technology, however, is like salt. The right amount can enhance the flavor of your food, but too much can ruin your favorite meal.
Just because there are a multitude of presentation technologies available doesn’t mean they will all help tell your story. We can help navigate the sea of technology choices to pick just the right one(s).
“No job is too big, no fee is too big.” – Dr. Peter Venkman Ghostbusters 1984
A Sample Of Our Work
An eclectic sampling of the plethora of unique, strange, and wonderful projects completed by the gifted, brilliant, and clever animators @ Nash Immersive.
OK Mr. Nash… how’s that?
Computer animations/visualizations should be used when it’s either impossible to film a product or process (i.e. Doesn’t exist, too small, happens too fast/slow, need to show cutaway… anytime you simply can’t shoot it) or too dangerous to shoot (i.e. toxicity, radiation, too hot/cold an environment for film crew… anytime it’s simply too dangerous for people First Person Video devices to film).
Animation/visualizations should be used over stills when you need to show motion or passage of time.
Sometimes, just a nice illustrated exhibit will do the trick … we also do those
Best way to start is with a phone call to Nash Immersive (NI) at:
or e-mail info@AnimationForLitigation.com to schedule either a conference call or face to face consultation to discuss the scope of the project including project timeline, what will be provided to NI (reference material and or CAD files) and what NI needs to either create from scratch or import, number and length of animations, format of final delivered digital files, how visuals will be deployed.
After our project consultation, NI will provide an estimate detailing every aspect of the project from who is responsible for what to outlines of exactly what will be created by NI and how it will be delivered. A production schedule will also be provided.
On occasion, we have been asked to bill hourly which we can do if required.
When NI gives a project cost, then that is the number we will stick to. We do not change our fee even if the work takes longer than expected on our end.
If a project changes in scope after the estimate is accepted but before work begins, we will give a revised estimate. If changes are made to a project after work begins, they will be addressed at that time to determine in additional fees are required.
There is simply no way to answer that one (assuming we are talking whole project cost). It would be like asking “how much is a plane ticket?” We are always happy to give a detailed quote, or “Ballpark” estimate (that is not firm) if you only have basic information and not all the required details needed for a firm quote.
- We will meet again to finalize details
- We will supply storyboards and written treatments of animations for OK.
- We will supply tests of models and environments for OK.
- We will supply motion tests of animations for OK
- We will “Final Render” animations and deliver in digital form to your requirements.
- Typically between tests, as we are working we will have a dialogue with you to see if you have questions, need to add any additional information, and to keep you in the overall loop of our production.
In the initial tests where we will be showing models and such before actual animating begins, we will supply high-res stills and rotating 360 degree rendered animation. Depending on object/environments created, we may also supply 3D (CAD type) files which you, your experts, and your client can open and interactively view on Windows, Apple, or iOS devices. We will provide the free software viewer.
3 Minute Overview Video on using Autodesk “FBX 3D Model Viewer” – https://www.youtube.com/watch?v=C1Mi3BJfcOM
Like “Typical Cost”, there’s no way to give a simple answer. We have created simple visualizations in 1 day, and have created complex models and visualizations that have taken months. We have also been involved in patent litigation cases where we continuously create content over a period of years.
The sooner NI can get involved the better. Not only for the obvious reason of having more time allow for more attention to detail, but by getting us involved early on, you have access to our expertise on how to most effectively use computer animation/visualization. That being said, we have pulled off last minute miracles, but you simply won’t get our best.
Animate (an-ih-m8) v. 1. to give life to. 2. to inspire; heighten in power of effect. 3. stimulate. Animation
Clear product and process visualizations lead to…
Knowledge Visualization – The use of visual representations to improve knowledge transfer.
Have Questions Contact Us
Whether you’ve never used animation and want to know more or you have worked with other studios successfully (or unsuccessfully) and would like Nash Immersive’s input on an existing project’s visualization challenges, we would be happy to talk to you.
Let us know if simply animation will help you achieve your goals, or one of our other immersive technologies would also be useful to you.
“Good artists copy, great artists steal.”
– Pablo Picasso Kirk O. Nash